And that changes something about the way that they think or act. But would you please explain what you mean by “made to stick?” What makes an idea sticky?ĬHIP HEATH: Well, when we talk about sticky, what we’re talking about is an idea that people understand when they hear it, and that they remember later on. STEVE SINGER: Chip, I’ve seen your book described as the next logical step to Gladwell’s The Tipping Point.

STEVE SINGER: Hi I’m Steve Singer, and I’m here today with Chip Heath, a professor at the Graduate School of Business at Stanford University, and the co-author with his brother Dan, of Made To Stick, Why Some Ideas Survive and Others Die. So stay with us as we learn how to stick to what works. By crafting ideas in the way they’re presented, according to these and several other guidelines, he says leaders will increase their influence and their effectiveness. According to Keith, the ideas that make it– what he calls sticky ideas– share a series of common traits, which include both simplicity and unexpectedness.

PAUL MICHELMAN: This week, HBR IdeaCast producer Steve Singer is joined by Chip Heath, author of Made To Stick, Why Some Ideas Survive and Others Die. I’m Paul Michelman, Online Editorial Director here, and I’ll be your host. PAUL MICHELMAN: Hello and welcome to the HBR IdeaCast from Harvard Business School Publishing. Featured Guest: Chip Heath, Stanford Graduate School of Business professor and coauthor of Made to Stick: Why Some Ideas Survive and Others Die.

Make it stick heath